Beer packaging plays an important role in marketing and sales of beer. Many customers will have varied requirement so some might like the beer packed and distributed in the form of a can while other will love the bottle packing. The choice shall be made according to the requirement of the customer.
In earlier days, the canning method was not preferred when compared to the bottles as it was very costly. In fact even now, when a comparison is made the expenses made for canning will be more when compared to the bottled ones. The look and feel created by the canned beer will be very attractive and urge the viewer to buy one, as it will be highly portable and safe during transport. There will be no change in the taste or properties of the beer that is packed in can or bottle and sold in the shop.
Normally the can will be light and safe when it is compared with the bottled ones. The sealing done in the can will be perfect. An added advantage of this canned beer is that it is cheap, do not have any problem with its exposure to light and the freshness will be preferred. Can recycling is also a very easy process.
The bottles will be having an esthetic view when compared to the cans. The reuse of the beer bottle is also possible when compared to the can. Refill can be done by the home brewery after proper processing of the bottles. The main disadvantage of this beer bottle is that it is breakable and heavy. The shipping costs will also be high due to heavy weight. There is a possibility for the cap sealing to fail, and the light might enter the bottle according to the color used by the bottle.
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